Inside the Lab

This post marks our tenth month of operation. And man, it’s been a wild ride. We’ve spent much of this time in the experimental mode, inventing the methods, models and processes for creating crowd-sourced video content in the long-tail environment. We call this phase being “in the garage,” where inventors invent. In the past couple of months, we’ve begun applying our learning and successes to creating over 60 long-form video segments to date, in collaboration with our network of 230+ filmmakers, in over 100 markets across the country. Our efforts, as you can see in our video samples, have been primarily focused on the automotive category. More recently, we’ve extended into lifestyle areas related to real estate, healthcare, lifestyle, financial, technology, travel and tourism, recreation and entertainment, home improvement and family.

Like any proper internet start-up culture, there have been plenty of long nights, pizzas, beer, indigestion, sweat, stress-induced breakdowns, celebratory breakouts, investor jitters, 11th-hour crises, 11th-and-a-half-hour heroics, and huge thank yous for the hundreds of people who deserve credit for the successes we’ve achieved.

As one of my good friends and board members has been known to say, “There’s a pig in this poke somewhere.” Paraphrased, you might say that there is a dearth of solutions for creating compelling, long-tail video. But Elastic Lab is able to deliver the authenticity of consumer influencers and user-generated content with professional production values. And we do it with the economic efficiency required for ad-supported, digital media properties.

We’ve come a long way in ten months. I hope our new website reflects that.  But, believe me, the fun has just begun. Follow us here on our blog, as we highlight the exploits of the amazing filmmakers that participate in the Elastic Lab network, and as we tell stories of experimentation in film, video and multimedia art.

Cheers,

Glenn Morey
CEO, Elastic Lab