Inside the Lab

Inside the Lab has moved in with our website. Please join us at http://elasticlab.com/blog for all the news that’s fit to share among friends.

As Glenn said, it’s been a crazy few months with each of us wearing a lot of hats, some of which fit more comfortably than others. I’ve learned so much from my partners and our advisors. But, as I’ve shepherded these early projects through to completion, I’m most amazed by what I’ve learned from our filmmakers. They are independent, talented and clearly dedicated to filmmaking, professionally and personally. They’re willing to work remotely for people they’ve never met. They’re interesting, responsible and overwhelmingly kind. I look forward to continued relationships with all of our filmmakers, just in a slightly less day-to-day role. With that, I pass one of my hats to our new Video Production Manager. Take good care of these guys, Rob.

Rob Korotky joins Elastic Lab with experience in both traditional film production and new media. A graduate in Cinema/TV Production from the University of Southern California, Rob has managed post-production facilities in Hollywood and produced new media properties including live webcasts, podcasts and online learning programs for a successful Internet company. An independent filmmaker in his own right, he has shot and field produced both documentary and narrative films. In this new role as Elastic Lab’s Video Production Manager, Rob handles outgoing project invitations, and is our filmmakers’ primary contact during the production process.

Rob is an important creative and technical addition to our team as we continue to grow and define this new digital space. He’s also an all-round nice guy. Please make him feel welcome. Read more about the entire Elastic Lab team at: http://www.elasticlab.com/about/team.php.

Julie Morey
Chief Creative Officer

This post marks our tenth month of operation. And man, it’s been a wild ride. We’ve spent much of this time in the experimental mode, inventing the methods, models and processes for creating crowd-sourced video content in the long-tail environment. We call this phase being “in the garage,” where inventors invent. In the past couple of months, we’ve begun applying our learning and successes to creating over 60 long-form video segments to date, in collaboration with our network of 230+ filmmakers, in over 100 markets across the country. Our efforts, as you can see in our video samples, have been primarily focused on the automotive category. More recently, we’ve extended into lifestyle areas related to real estate, healthcare, lifestyle, financial, technology, travel and tourism, recreation and entertainment, home improvement and family.

Like any proper internet start-up culture, there have been plenty of long nights, pizzas, beer, indigestion, sweat, stress-induced breakdowns, celebratory breakouts, investor jitters, 11th-hour crises, 11th-and-a-half-hour heroics, and huge thank yous for the hundreds of people who deserve credit for the successes we’ve achieved.

As one of my good friends and board members has been known to say, “There’s a pig in this poke somewhere.” Paraphrased, you might say that there is a dearth of solutions for creating compelling, long-tail video. But Elastic Lab is able to deliver the authenticity of consumer influencers and user-generated content with professional production values. And we do it with the economic efficiency required for ad-supported, digital media properties.

We’ve come a long way in ten months. I hope our new website reflects that.  But, believe me, the fun has just begun. Follow us here on our blog, as we highlight the exploits of the amazing filmmakers that participate in the Elastic Lab network, and as we tell stories of experimentation in film, video and multimedia art.

Cheers,

Glenn Morey
CEO, Elastic Lab