Archive for the ‘Recent Work’ Category
Vehix elevates consumer voices in its newest video content
A couple of weeks ago Elastic Lab uploaded 18 finished episodes for client approval. It was the first time I’d seen a big body of our work in one place. After building my web page, I checked the links by watching every episode from start to finish. (They’re about 3 minutes long.)
That hour was enlightening. I thought I knew what we had going for us. Now, I’m sure. These episodes are chock full of real people sharing their personal opinions about the cars they drive, keeping their kids safe, traveling with pets and squeezing into that perfect parking space. Like real life, the spots are sometimes educational and sometimes entertaining. We never know. The remarkable thing is that all these people shared their opinions because they wanted to, and did so with an honesty that can’t be scripted.
Vehix is a big brand in the automotive space. Like so many big brands, they understand both the growing demand for original video and the value of individual voices. Visitors to Vehix’s site who are in the midst of the car-buying process will be able to balance the views of experts with the real world experiences of people all across the country. Take a look at some of the episodes on our site, and watch for lots more at Vehix.com.
Julie Morey | Creative
